About Us

Comfortless is a lifestyle brand centered on western apparel. The idea of Comfortless Brand was born through adversity and setbacks. Early mornings and late nights. Long hours of physical labor, day in and day out to provide for family. Dealing with medical issues and hospitalizations. Lifestyle changes and financial struggles. All this paved the way for Comfortless Brand. Founded by Justin McNabb a Husband, Father, Son, Brother and U.S. Navy Veteran who grew up on the outskirts of a small town in Texas. After having faced these comfortless moments decided to create a brand. Aiming to build a community and bring recognition to the many Men and Women who face their comfortless moments daily. Comfortless Brand represents you and your determination to keep going.

OUR MISSION

To boldly represent those who face the uncomfortable and choose growth, through work, health, and life's hardest battles.

OUR CORE VALUES

Authenticity. Boldness. Courage. Commitment. Integrity.